Although Lupane is in a cattle rearing area with an abundant population of over 107,000 cattle, farmers were not fully benefiting from cattle rearing due to significant challenges in selling their livestock.
The main cattle market in Bulawayo city is 200km away, resulting in high transportation costs of up to US$50 per animal.
Additionally, farmers incurred more costs in their subsistence expenses or risk losing proceeds from cattle sales if they used middlemen.
Furthermore, local councils faced difficulties in collecting levies from middlemen and traders, limiting livelihood options and employment opportunities. Farmers also lacked knowledge about livestock clearance, grading, and pricing.